Strategic development efforts can no longer simply focus on attracting firms and increasing exports, but instead must produce true insight into a region’s comparative advantages and systematically leverage those advantages to realize increased prosperity. For such efforts to be successful over time, they must include a series of elements:

• - Clear insight into a region’s current strengths, challenges, opportunities, and threats within a regional and international context.


• - A multi-dimensional approach to leveraging identified comparative strengths, addressing systemic impediments to growth, and laying the foundation for long-term and evolving sources of competitiveness.


• - A framework for systematically improving the quality of the region’s human capital and infrastructure.


• - A cohesive brand or set of brands that clearly differentiate the region and articulate its competitive advantages.

In addition, regions and countries must establish programs that incent and support the creation of new firms and that facilitate a migration towards the production of higher value-added products and services (often through increased access to science and adoption of technological solutions). This however, must be done in concordance, and in support of the various elements described above.

Finally, in order to achieve sustainable competitiveness, a region requires increased collaboration across industry, government and academia. Successful development efforts must leverage and coordinate the strengths of each group.

Promocorp offers a comprehensive range of services targeted to assist governmental leaders in their efforts to achieve increased regional competitiveness and generate increased prosperity for their constituents. Whether clients are seeking a comprehensive, integrated approach to developing cohesive strategies and platforms, or are interested in assistance around discrete areas of focus, Promocorp delivers customized solutions across the full spectrum of regional competitiveness needs.